Background and Focus: 

The DHL-SMU Analytics Lab is a joint initiative by SMU and the DHL, aimed at driving the innovation and development of applicable advanced analytics concepts across the supply chains globally.

Focus Areas: 

  • Develop game-changing analytics and Artificial Intelligence-based solutions
  • Leverage the use of analytics to uncover hidden business opportunities, create new markets and solve business problems
  • Drive customer-centric and strategic internal projects
  • Develop scalable solutions
  • Provide analytics as a service


The DHL-SMU Analytics Lab was first established in September 2016 and it has been extended for another two years with fresh investment by DHL in September 2018 for further collaboration.